5 reasons why you should care about the emerging role of design in big problem spaces.
Most designers understand the potential of to translate (business) ideas into beautiful brands, products and content. However, manipulating these designs into systemic change for big areas like or requires an entirely different approach.
– [ Enter Strategic Designers ]
1.- A designer's human-focused approach is even more suited to solve humanity’s big problems than traditional strategists, business consultants, and policy makers.
2.- Innovation within organizations requires designers to bridge design and business to innovate and discover new uncharted territories in systems to improve product ecosystems and launch new ventures.
3.- Real innovation comes from understanding the complexity around products, like contexts, behaviour, culture and policy.
4.- Big picture solutions like policy and strategy require a systemic understanding of the interconnected problems of organizations; designers are uniquely fit to tackle these big and messy problems.
5- Big paradigm shifts can be achieved by embedding design leaders in strategic parts of a business to assist in framing systemic problems, identifying new opportunities and developing future-oriented solutions that will drive impact.
Here's a related quote I really like:
"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” - Charles Eames
Thank you for reading!
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