As head of the design team, my role involved a balancing concept work with production feasibility for both the physical space and the interactive experiences. With a holistic approach to the challenge, we were able to ensure client expectations were met and that the exhibit achieved the impact we envisioned.
Conceptualize and build an interactive exhibit for the launch of The Man of Steel movie at the Dot Baires shopping mall in Buenos Aires that would attract crowds and allow them to experience some "super-human" moments.
